MY BOMPARD, ICI ET DEMAIN
To celebrate the new Autumn-Winter season, Eric Bompard has entrusted the actress and director Lucie Bourdeu with the making of a short film inspired by the creative universe of Maison Bompard and by its new signature.
Under the direction of Carolyn Randolfi, this season the Maison Bompard is opening up its creative universe of knitwear to offer ‘total looks’; a complete wardrobe with pieces in contrasting colours, loose fittings and various geometric patterns.
The actress and director Lucie Bourdeu produced a dreamlike short movie entitled « Mon Bompard » to present the brand’s new collection through a wardrobe of timeless quality, colour and authenticity.
The short movie is framed as a commemorative album that recreates the unforgettable moments of a life with Bompard. Lucie Bourdeu is most famous for producing short clips for artists in the new French Pop and Punk scene, such as FAIRE or Lulu Van Trapp. These productions are created as fashion movies and short films, in which she develops an aesthetic nourished by her passion for genre films.
This sensitive and poetic short film enlightens Bompard’s new signature,
‘‘Ici et demain’’,
which emphasises the fact that Bompard’s cashemere are timeless and stand the test of time. The durability, and the emotions they convey to their clients, are at the heart of the brand.
It is in this context that Eric Bompard has chosen to revisit its iconic catalogue this season, overseeing its evolution into a physical magazine, with guests such as the designer Ora-ïto, the graffiti artist JonOne, or The decoration brand Maison Sarah Lavoine. Produced by the journalist Daphné Hezard (Monocle, Regain, etc.) and a multidisciplinary team, it explores the world of the brand with portraits and series of fashion items being worn. The intention of this magazine is to strengthen the already close ties between Bompard and its clients, with all generations blending.